Privacy Policy

PRIVACY POLICY

1. INTRODUCTION
   This Privacy Policy explains how Studio 43 Brows Limited trading as Studio 43 Lash Serum collects, uses, and protects your personal data when you use our website or purchase our products.

We are committed to protecting your privacy and handling your data in accordance with the UK General Data Protection Regulation and the Data Protection Act 2018.

1. DATA CONTROLLER
   Studio 43 Brows Limited is the data controller responsible for your personal data.

Registered address: 43 Hill Top Grange, Davenham, CW9 8XB

Email: customercare@studio43lashserum.com

1. PERSONAL DATA WE COLLECT
   We may collect and process the following types of personal data:

Identity Data such as your name

Contact Data such as your email address and telephone number

Delivery Data such as your billing and shipping address

Financial Data such as payment details, which are processed securely by our payment providers

Transaction Data including details of products purchased

Technical Data such as IP address, browser type, device information, and usage data

Marketing and Communications Data such as your preferences in receiving marketing and your interaction with adverts

1. HOW WE COLLECT YOUR DATA
   We collect data in the following ways:

When you place an order on our website

When you contact us by email or through our website

When you subscribe to marketing communications

Automatically through cookies, tracking pixels, and similar technologies when you use our website or interact with our adverts

1. HOW WE USE YOUR DATA
   We use your personal data for the following purposes:

To process and deliver your orders

To manage payments and refunds

To communicate with you about your order

To respond to enquiries or complaints

To improve our website, products, and customer experience

To measure the effectiveness of advertising campaigns

To deliver relevant advertisements to you on platforms such as Facebook and TikTok

To send marketing communications where you have opted in

To comply with legal obligations

1. LEGAL BASIS FOR PROCESSING
   We rely on the following legal bases under UK data protection law:

Contractual necessity to fulfil your orders

Legal obligation to comply with applicable laws

Legitimate interests to analyse and improve our business and marketing performance

Consent for marketing communications and the use of non essential cookies and tracking technologies

1. ADVERTISING AND TRACKING TECHNOLOGIES
   We use third party advertising and tracking tools, including Meta and TikTok pixels, to:

Track user activity on our website

Measure the performance of our advertising

Deliver personalised advertising based on your browsing behaviour

These technologies may collect data such as your IP address, device information, browsing behaviour, and interactions with our website.

You will be asked for consent before non essential cookies and tracking technologies are placed on your device. You can withdraw your consent at any time through your browser settings or cookie preferences.

1. SHARING YOUR DATA
   We may share your personal data with:

Payment providers to process transactions

Delivery companies to fulfil your orders

GoDaddy as our website hosting and ecommerce platform provider

Advertising platforms including Meta and TikTok

Service providers who support our website, analytics, and marketing

Regulators or authorities where required by law

All third parties are required to respect the security of your data and process it in accordance with applicable data protection laws.

1. INTERNATIONAL TRANSFERS
   Some of our service providers, including GoDaddy, Meta, and TikTok, may process data outside the United Kingdom. Where this occurs, we ensure appropriate safeguards are in place, such as standard contractual clauses or equivalent protections.
2. DATA RETENTION
   We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including legal, accounting, or reporting requirements.
3. YOUR RIGHTS
   Under UK data protection law, you have the right to:

Access your personal data

Request correction of inaccurate data

Request deletion of your data

Object to or restrict processing

Request transfer of your data

Withdraw consent at any time where we rely on consent

To exercise your rights, please contact us at customercare@studio43lashserum.com.

1. COOKIES
   Our website uses cookies and similar technologies to:

Ensure the website functions correctly

Analyse website traffic

Support advertising and marketing activity

You can manage or disable cookies through your browser settings. Some features of the website may not function properly if cookies are disabled.

1. DATA SECURITY
   We take appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, misuse, or disclosure.
2. COMPLAINTS
   If you have concerns about how we handle your data, please contact us at customercare@studio43lashserum.com.

You also have the right to lodge a complaint with the Information Commissioner’s Office in the United Kingdom.

1. CHANGES TO THIS POLICY
   We may update this Privacy Policy from time to time. Any changes will be posted on this page.